Care of Chan is a food culture agency, specializing in brand marketing, strategic partnerships, talent representation and event production in the food and home space. Founded in 2016 by Sue S. Chan, we are the medium between creative ideas in hospitality and the rest of the world. Our collaborators respect tradition, think innovatively, act purposefully, and value conviviality.

The Chinatown Collection

In celebration of the Lunar New Year 2020, Care of Chan launched a webshop featuring original and curated goods inspired by New York City’s Chinatown. In collaboration with community-defining restaurants (old and new), shops and Asian-American artists, the collection highlights Chinatown as a timeless destination for food, conviviality and play. Through these objects, we strive to pay homage to the residents who built this neighborhood and made it into one of New York’s cultural points of pride. A portion of the proceeds will be donated to The Immigrant Defense Project. This collection is Care of Chan's first special project. To shop, visit

The Team

We are a collective of tenacious, hard-working and creative individuals with eclectic experiences in and outside of the hospitality industry. Between us, we've cut our teeth working with some of the world's most progressive food and media brands such as Momofuku, Chipotle and The New York Times, to name a few.  

Sue S. Chan, Founder/CEO
Sam Appel, Managing Director
Gaby Domingo, Senior Brand Manager
Cathleen O'Neil, Senior Brand Manager
Sophia Yablon, Senior Brand Manager
Manuela Mejia, Brand Manager
Sylvie Florman, Executive Assistant

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